Friday, February 21, 2014

Perfectly Posh Displays and Tips

I have done my share of events since I joined in December 2011 and I try to take photos of each setup. I have found that taking a picture after finishing setup is a lot easier than remember to do it later. I'm usually halfway through tearing down before I realize that I forgot to take a picture. Since the look of your display is very important at any event, especially vendor events, here are some updated pictures of my latest setups as well as some display tips.
Inline booth
Corner booth - Front view
Corner booth - Side view
 The common booth size at large events is 10' by 10' which gives you a lot of space to really play around. Above are photos of setups in this booth space size. It's really up to you how you do it, but you can easily fit in a couple standard tables without overcrowding. I usually always bring two long rectangular tables and see what works best when I get there. Some events give you a table to use and some do not so be sure to keep that in mind if you're running low on space in your car.

With the setup of your tables, it's common to do an inward or outward facing L-shape. It really just depends on how you want your booth to flow. I've found bonuses to both setups. One setup I did differently was with the above photo. Instead of an L-shape, I went with two tables pushed together in the middle front of my booth to form one huge square. This seemed to work well to get people to come into the booth and explore, but I don't know if I would do this setup again at this particular event. Every event is different so you always have to keep that in mind.

Outdoor event

Outdoor event under a 10' x 10' canopy
 Outdoor events can be a challenge with unpredictable weather, but it can be a very pleasant experience. I have a 10' by 10' white canopy that I use for outdoor events which is nice to define your space, but it isn't always necessary. At some outdoor events, I just ask for a spot in the shade and that works just fine too.

Displays can be very inviting to draw customers in. I like to make mine look as professional and fun as I can, but I also like it to be functional. Here are some tips when it comes to displays:
  • Find display items that compact down for easier transport or that serve a dual purpose. All my pink and black boxes are from Ikea. I stack them to create different levels and I also use the lids to help breakup items on the table. They also hold inventory when I'm transporting them. Other items that provide functionality and look great are apothecary jars. They can look great showing off product, but they'll also help you control inventory.
  • Cover your table to the floor is a must. Doing so creates a polished look, but it also hides items under your table from view. I use king size flat sheets along with my Perfectly Posh tablecloth, but you could be more creative by layering different fabrics or prints.
  • Make it as simple as possible. If you're working an event alone, you want to make sure that it's easy for a customer to navigate your table without a lot of assistance especially if it can be a busy event. In the past, I've used catalog pages in picture frames from the dollar store to provide information on products which customers can read on their own for products that need more explanation. Also, labeling inventory with pricing helps customers as well.
  • Signs are incredibly helpful if used correctly. They're pretty, but they also provide information. Keep in mind that you want to provide adequate info without overwhelming the customer. I've gotten signs from Perfectly Posh, but I've also made my own.

Do you have any questions about events or displays? Have any tips I didn't discuss here? Let me know in the comments.

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